Every August, the not-for-profit organization Sikeston Junior Chamber of Commerce (Sikeston Jaycees) hosts the Sikeston Jaycee Bootheel Rodeo, attracting more than 40,000 attendees. Each year, the Sikeston Jaycees distribute a portion of event proceeds to benefit various organizations throughout the community.
Strong momentum from previous events created an opportunity to grow revenue by increasing ticket sales while also bolstering awareness of the Sikeston Jaycees organization.
BOLD Marketing implemented a viral marketing strategy to generate hype around the annual entertainment announcement for the Sikeston Jaycee Bootheel Rodeo. Targeted audiences were directed to a campaign-specific URL and other social media platforms for scheduled announcements of Rodeo entertainment.
Leading up to the annual press conference, a “Crazy Cowboy” danced throughout Southeast Missouri and Southern Illinois, directing individuals to a landing page that featured a countdown to the entertainment announcement. Partnership with a local radio station amplified traffic to the landing page.
increase Ticket Sales
Meet or increase the total number of prior-year tickets sold within 24 hours of the annual press conference
Increase revenue from ticket sales
growth in revenue in bleacher ticket sales
growth in revenue in season ticket sales
increase in number of bleacher tickets sold
increase in season tickets sold