Client

The

Every August, the not-for-profit organization Sikeston Junior Chamber of Commerce (Sikeston Jaycees) hosts the Sikeston Jaycee Bootheel Rodeo, attracting more than 40,000 attendees. Each year, the Sikeston Jaycees distribute a portion of event proceeds to benefit various organizations throughout the community.

Challenge

The

Strong momentum from previous events created an opportunity to grow revenue by increasing ticket sales while also bolstering awareness of the Sikeston Jaycees organization.

Campaign Development

Viral marketing strategy

Website

Landing page development

Digital

Video development + Digital placement

Social media

Brand awareness + Audience engagement

Public Relations

Brand awareness + Media outreach

Solution

The

BOLD Marketing implemented a viral marketing strategy to generate hype around the annual entertainment announcement for the Sikeston Jaycee Bootheel Rodeo. Targeted audiences were directed to a campaign-specific URL and other social media platforms for scheduled announcements of Rodeo entertainment.

 

Leading up to the annual press conference, a “Crazy Cowboy” danced throughout Southeast Missouri and Southern Illinois, directing individuals to a landing page that featured a countdown to the entertainment announcement. Partnership with a local radio station amplified traffic to the landing page.

increase Ticket Sales

Objective

Meet or increase the total number of prior-year tickets sold within 24 hours of the annual press conference

increase Revenue

Objective

Increase revenue from ticket sales

51 %

growth in revenue in bleacher ticket sales

819 %

growth in revenue in season ticket sales

26 %
83 %

Growth

Growth

REsults

The

34 %

increase in number of bleacher tickets sold

475 %

increase in season tickets sold

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Missouri

1922 Independence St.

Cape Girardeau, MO 63701

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