Since the 1970s, Burch Food Services has been focused on revolutionizing on-site food service solutions for the Midwest’s workforce. Forty years later, the company embarked on their own internal revolution with a complete organizational brand overhaul.
Aligning a long-standing brand identity with an updated organizational culture and business focus
BOLD partnered with Burch Food Services for an integrated brand reorganization that touched on every aspect of the company from the inside out: from brand strategy and logo development to complete integration on all internal and external platforms.
As part of that process, a social/digital strategy was implemented, tying in a new, responsive website with comprehensive content and advertising outreach efforts with a significant focus on strong images and video. In addition, all sales collateral and point-of-purchase materials were redesigned to align with the company’s new brand – from business cards to vehicle wraps to brochures.