We understand HEALTHCARE

from the inside out.

WE’VE DRAWN BLOOD.

Taught CPR.

Stood inside the OR and videotaped open-heart surgery.

We understand PATIENTS.

And providers.

AND ADMINISTRATORS.

We understand boards of directors and support staff.

We’ve successfully launched new hospitals and medical practices from THE GROUND UP,

and re-branded existing ones from TOP-TO-BOTTOM.

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And most of all, we understand how to effectively market to all of those audiences.

Experience matters.

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Dana R. Thomas, MBA Healthcare Administration

THERE’S NO WAY TO TRULY UNDERSTAND HEALTHCARE MARKETING UNLESS YOU’VE BEEN ON THE INSIDE.

That’s something BOLD Marketing founder/owner Dana Thomas knows well. Thomas previously served as marketing director for a tertiary care hospital system in Missouri, working closely with service line directors and physician partners to effectively position the hospital to experience gains in market share. Prior to that, she served in the corporate wellness sector for the Mercy hospital system, bringing the business community into partnership with the hospital for a variety of health-related services.

 

Thomas' first-hand experience working within large healthcare organizations has grown into an internationally-recognized, full-service agency with a team of marketing professionals dedicated to providing expert, effective solutions for healthcare clients across the U.S.

 

Healthcare is complex.

So is healthcare marketing.

But working with your agency shouldn’t be. Simplifying effective marketing is especially critical as healthcare becomes increasingly competitive. And it just happens to be one of the things we do best.

Full-Service

Healthcare Strategy

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Good marketing + advertising can’t overcome a bad patient experience. And an outstanding patient experience won’t pay the bills if your internal operations can’t get in sync. That’s why we offer more, so we can guarantee a positive shift in your market share.

Maybe you’ve already read all about our full-service strategy in previous portions of our website, but when it comes to healthcare it’s got to be more, because we just get it, we’ve been there.

because without the proper research and development, your marketing dollars will be misused.

We start with strategy,

STRATEGIC PLANNING + CONSULTING

MARKET RESEARCH

BRAND DEVELOPMENT

CREATIVE DEVELOPMENT + ADVERTISING

PUBLIC RELATIONS

PROMOTIONAL PRODUCTS

WEB STRATEGY + DEVELOPMENT

DIGITAL MARKETING + SOCIAL MEDIA

METRICS + MONITORING

MEDIA PLANNING + BUYING

SPECIAL EVENTS

MARKETING &

COMMUNICATION

SOLUTIONS

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PATIENT

SATISFACTION

IMPROVEMENT

PATIENT EXPERIENCE

ASSESSMENT + STRATEGY

SURVEY SCORE IMPROVEMENT

CONSUMER PERCEPTION STUDIES

IMPLEMENTABLE ACCOUNTABILITY

MANAGER TRAINING

BEST PRACTICES

FOCUS GROUPS

Consumers experience your brand on every level. From the moment they walk in the door, the email they receive, the greeting they get, the answer on the other end of the phone, to the experience they walk out the door with. Our full-service strategy ensures the culture meets the expectations set forth by the marketing + advertising.

Internal Engagement

& Productivity

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Your organization is complicated.

MORALE BUILDING

That’s why we help with what’s happening internally; just another way to ensure the full-service strategy is executed.

ORGANIZATION ANALYSIS

CRISIS MANAGEMENT

LEADERSHIP DEVELOPMENT

PHYSICIAN REFERRAL STRATEGY

EMPLOYEE RETENTION GROWTH + DEVELOPMENT

PHYSICIAN ENGAGEMENT

Healthcare marketing is a specialized field that requires specialized expertise.